Search Engine Marketing

Search engine marketing(SEM) is nothing but increasing your business visibility on search engine where we promote our website by increasing their visibility in search engine result pages. Which adjusts or rewrites website contents and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click listings.

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Turn your traffic

Into revenue

We can improve our performance throughout our site by using apps and offline marketing. Google analytics help you to turn your traffic into revenue.

MARKETING SOLUTIONS FOR
LARGE BUSINESSES.

You can develop your team with the marketing data and insights so it can be helpful to make them expert in decision making.

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Internet Marketing Service

We understand that every client require different marketing plan depends upon clients requirement we provide them marketing plan for that we have wide range of marketing plans. We develop marketing plan which best suit to customer and which is helpful to improve their conversions.

Our team work according to our clients mind. We are working from client view and try to increase revenue on investment with the best account management. We always works on your business success. We are putting all efforts to make a perfect and unique marketing plan for your business.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs)

Search Engine Marketing Team

Our team of SEM experts know what it takes to create a successful website. We have experience developing marketing strategies for businesses of all sizes and in a wide variety of industries. We have clients from around the world and have worked with them to ensure a boost in traffic and improved ROI.
Our search engine marketing services include:

 ppc-op-150x150-min Search Engine Marketing

Our search engine marketing focuses on two main verticals –search engine optimization (SEO) and pay-per-click (PPC) advertising. We provide a full analysis and plan to best approach search engine marketing to ensure your business’success.

   seo2-150x150-min  Search Engine Optimization

Search engine optimization is crucial to being found on the Internet. This is often a long-term marketing plan based on your business’ competition and industry. Achieving high rankings using SEO can provide you with a successful return in the long run.

 seo-friendly-150x150-min  Content Marketing

Content can drive sales. Original and compelling content can help improve your back links as more people will want to share your information. Exaalgia will help you develop the best content for your website and also to promote your website                                           with search engines.

 link-building1-150x150-min   Link Building

Link building does not just mean “building links,” but building high-quality links that will benefit your website. We’ll help you build the right links to improve your ranks in search engines and improve your results.

 smo-150x150-min  Social Media Strategy

Having a clear social media strategy is key to reaching a wider audience. We will help your brand capitalize on social media to grow your business by setting clear objectives across all channels.

 reporting-150x150-min  Analysis, Analytics & Reporting

Data and reports are the best way to understand if your SEM efforts are working. We use analytics and reports to help you get the best out of your SEM campaigns and determine your return on investment.

ANALYTICS ACADEMY

Want to increase your Google Analytics aptitude for free? Head over to Analytics Academy, where you can view lessons from experts, test your knowledge, and more.

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GOOGLE ADWORDS FOR PAY-PER-CLICK MARKETING

Google AdWords – by far the most popular PPC platform – operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of bidding AdWords advertisers and chooses a set of winners to appear in the ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad text, as well as the size of their keyword bids. For example, if WordStream bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

More specifically, who gets to appear on the page and where is based on an advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality, among other factors). This system allows winning advertisers to reach potential customers at a cost that fits their budget.

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IS PAY-PER-CLICK MARKETING RIGHT FOR YOU?

As we’ve established, PPC advertising offers a unique opportunity to:

  • Grow Your Customer Base – Connect with searchers actively looking for products and services like yours, and respond to that need by providing them with an offer relevant to their search query.
  • Generate Leads at Low Costs –  Because pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site. Plus, you can enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.

The truth is, pay-per-click marketing can work for almost any kind of business, whether you’re looking to sell products through an e-commerce website, generate leads for a service-based or software business, build brand awareness, or even drive foot traffic and phone calls to your local store.

The difficulty is in the execution. In order to get the most out of your pay-per-click marketing campaign, you need to follow a few best practices.

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MANAGING YOUR PAY-PER-CLICK CAMPAIGNS

Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account – even just 20 minutes a week can make a big difference – and making the following adjustments to optimize your campaigns:

  • Add PPC Keywords: Expand the reach of your pay-per-click campaigns by adding keywords that are relevant to your business.
  • Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
  • Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
  • Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
  • Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.

By continuously optimizing your pay-per-click campaigns, you’ll be able to grow your customer base and increase ROI.